In eCommerce, offering a personalized shopping experience is key to standing out. You can hide products on Shopify to provide store owners with a powerful tool to control what customers see, ensuring that the right products are visible to the right audience. This level of customization not only improves user experience but also helps in managing exclusive offers, seasonal products, and region-specific items.

Key Features of Shopify Hide Products 

1. Hide Products & Collections: The Shopify hide products app allows you to hide collections or specific products from certain customers. This feature is essential for creating a tailored shopping experience where customers only see products relevant to them. For instance, you might want to hide certain products from guest users while making them available to registered customers.

2. Create & Manage Multiple Rules: With the ability to set up multiple rules, you can fine-tune product visibility based on various conditions. Whether you want to hide products for certain customer groups, locations, or companies, this feature makes it easy to manage these settings efficiently. This flexibility is crucial for businesses that cater to both B2B and B2C customers.

3. Authorization by Customer, Country, or Company: The Shopify hide price app allows you to control product visibility based on customer status, geographic location, or company affiliation. This means you can show or hide products depending on where your customer is located or whether they belong to a particular company, adding a layer of exclusivity to your offerings.

4. Secret Key/Passcode Access: For even more control, the app supports access to hidden products via a secret key or passcode. This feature is perfect for exclusive product launches or VIP sales, ensuring that only those with the correct credentials can view and purchase certain items.

5. Custom Notifications: When customers attempt to access restricted products, you can display custom messages that guide them on how to gain access. This feature enhances the user experience by providing clear instructions or alternative options, helping to maintain customer engagement even when they encounter locked products.

   Benefits of Shopify Hide Products 

   1. Tailored Product Visibility: The app enables you to hide products on Shopify along with collections, or the entire store catalog based on a variety of conditions, such as customer tags, countries, states, or companies. This allows you to offer personalized shopping experiences.

   2. Exclusive Access to Content: With the ability to generate secret links or add password protection, you can make certain products or content exclusive to specific customers. This is ideal for VIPs, wholesale clients, or restricted regions.

   3. Advanced Control Over Product Display: You can choose how restricted products appear in your store. Options include completely hiding the products, removing links, or blurring product images to create a sense of exclusivity.

   4. Localized Product Hiding: The app supports geographical-based restrictions, allowing you to hide products from customers based on their country or state, which is useful for managing regional product availability.

   5. Custom Error Messages for Restricted Access: If a customer tries to access a hidden product, you can show a customizable error message, informing them of restricted access or prompting them to log in for more details.

   6. Simplified Product Management for B2B and B2C Stores: Whether you're running a B2B or B2C store, the app streamlines product visibility management by allowing you to hide wholesale items from retail customers or sensitive products from general viewers.

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   Setup Instructions 

   1. Install the App: Install the Hide Products App from the Shopify App Store to get started.

   2. Create a New Rule: From the app dashboard, create a new rule to define which products or collections you want to hide.

   3. Set Conditions: You can hide products based on various conditions:

      • Customer tags (e.g., wholesale customers, VIPs).
      • Geographical location (countries or states).
      • Specific companies or customer groups.

   4. Configure Hidden Product Display: Decide how hidden products will appear in your store:

      • Fully hidden from the product catalog.
      • Remove product links from search results and collection pages.
      • Blur product images with a custom message or prompt.

   5. Generate Secret Links or Set Password Protection: To provide exclusive access to hidden products, you can generate secret links or add password protection, allowing select customers to view restricted content.

   6. Customize Error Messages: Create custom error messages to display when restricted users attempt to access hidden products. This message can inform them of the restricted content or suggest logging in.

   7. Test Your Rules: After setting up the rules, test the functionality by accessing the store as different customer types (e.g., guest users or tagged customers) to ensure the correct products are hidden or visible.

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   Pricing Plan

   1. Basic Plan:

      • $4.99/month or $49.99/year (Save 17%).
      • Includes full access to hiding products or collections based on customer tags, countries, states, or companies.
      • Ideal for merchants on the Basic Shopify plan.

   2. Free Trial:

      • The app offers a 7-day free trial, allowing you to explore the features and see how it enhances your store's product visibility before committing to a paid plan.

   This flexible and cost-effective pricing ensures that even smaller stores can leverage advanced product visibility control without breaking the bank.

Importance of Hiding Products on Shopify

Hiding products on Shopify serves several important purposes:

• Exclusivity: By hiding certain products, you can create a sense of exclusivity, making certain items available only to specific customers, such as VIPs or members of a loyalty program.

• Targeted Marketing: Hiding products from specific customer segments allows you to tailor your marketing efforts and product visibility, ensuring that the right audience sees the right products.

• Inventory Management: For stores with limited stock, hiding products from certain customers or regions can help manage inventory more effectively, preventing overselling.

• Seasonal and Region-Specific Products: Hiding products that are only relevant during certain seasons or in specific regions helps keep your store organized and ensures customers are only seeing items they can actually purchase.

Conclusion

The Shopify Hide Products app is a powerful tool for store owners looking to control product visibility and enhance the shopping experience for their customers. Whether you’re managing exclusive products, tailoring your offerings to specific customer groups, or simply keeping your store organized, this app provides the flexibility and control you need. However, for simpler needs, Shopify's native collection visibility settings can also be an effective way to manage product access.